{"id":521325,"date":"2014-01-19T19:15:08","date_gmt":"2014-01-20T00:15:08","guid":{"rendered":"https:\/\/2014.dayton.wordcamp.org\/?post_type=wcb_session&#038;p=521325"},"modified":"2014-04-08T16:12:24","modified_gmt":"2014-04-08T20:12:24","slug":"nvwd","status":"publish","type":"wcb_session","link":"https:\/\/dayton.wordcamp.org\/2014\/session\/nvwd\/","title":{"rendered":"Your website deserves more"},"content":{"rendered":"<p>A great website is the foundation of a successful marketing strategy, but it takes a lot more than just a website to bring in leads and convert them to sales; It&#8217;s important to support your site with a strategic and integrated marketing plan. This session goes over how to start developing a strategy to optimize your website using traditional and digital marketing, including SEO, social media, email, content marketing, and more.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/Y2KZtU4iyjw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A great website is the foundation of a successful marketing strategy, but it takes a lot more than just a website to bring in leads and convert them to sales; It&#8217;s important to support your site with a strategic and integrated marketing plan. This session goes over how to start developing a strategy to optimize &hellip; <a href=\"https:\/\/dayton.wordcamp.org\/2014\/session\/nvwd\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Your website deserves more<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3894159,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1394308800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[520685],"footnotes":""},"session_track":[252134],"session_category":[],"class_list":["post-521325","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-publisher-user"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 8, 2014","time":"3:00 pm"},"session_speakers":[{"id":"520685","slug":"andy-halko","name":"Andy Halko","link":"https:\/\/dayton.wordcamp.org\/2014\/speaker\/andy-halko\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/521325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/3894159"}],"version-history":[{"count":3,"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/521325\/revisions"}],"predecessor-version":[{"id":939392,"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/521325\/revisions\/939392"}],"speakers":[{"embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/520685"}],"wp:attachment":[{"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=521325"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=521325"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=521325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}