Jared Banz
Local SEO – How Small Businesses Can Compete In Google
According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.
Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.
If I am able to speak for WordCamp, I’d love to talk through the need for local SEO, the essential on-page website changes as well as walk through how to optimize local profiles. It should be noted that I don’t have any affiliations with any popular directories like Yext or Yellow Pages. That said, I will only push for actions that have helped bring my clients business via local SEO.
Mike McDermott
Never Sell a Site Without a Maintenance Agreement
While folks think they are giving a client a wonderful content management system they can add content to themselves, what they really are giving them is the most popular website to hack. And unlike static html driven sites, this one has a sql backend that can have serious security implications.
Janette Dywasuk
How to use your WordPress site for Marketing
From quality content to great pictures, your WordPress website is the hub of all your marketing efforts for your company. Are you getting the most out of it? Building and launching your website is just the beginning. This discussion features easy-to-use tips and resources to turn your website into your strongest marketing tool.
Seth Alling
Fixing a Hacked Site
Your phone rings. A client informs you that a WordPress site YOU developed and maintain for them has been hacked. Where do you begin? What do you do? How will you prevent it from happening again?
Daniel J. Lewis
How to Improve Your Podcast’s WordPress Website
Your podcast’s website is its home on the Internet; it’s your platform to build your branding and grow your audience. Learn how to optimize the site for better findability (SEO), engagement, conversions, ease of use, mobile devices, and more. These tips will work for the hobbyist as well as for the professional. If you want to get more out of your podcast website, then you need this session!