The difference between the ‘right’ word and the ‘almost right’ word is the difference between lightning and a lightning bug.”” – Mark Twain
Do you create content for search engines or for people? If you answer, “people,” you’re at once ahead of your time and behind it.
Only now are SEO specialists finally catching up to what most copywriters have known since the medium first hit the computer screen – content matters more than keyword loading. Join Gery L. Deer, managing and creative director of GLD Enterprises Communications, Ltd., for a discussion on the elements of audience-focused, high-quality content to generate organic search results and retain visitors.
A Pulitzer-nominated, 20-year veteran freelance journalist, copywriter, IT professional, and entrepreneur, Gery has provided both code and content for website over the years and has always maintained content over keywords. “If the idea is to sell something or drive traffic to and through a website, the only option is to offer visitors the highest quality, user-focused content possible.”
He’ll also show how this concept will make your social media posts more effective and drive LIKES and new followers to your content.
10 Elements of Audience Focused Content Article