{"id":810,"date":"2018-04-05T08:16:02","date_gmt":"2018-04-05T12:16:02","guid":{"rendered":"http:\/\/2018.dayton.wordcamp.org\/?post_type=wcb_session&#038;p=810"},"modified":"2018-04-05T08:30:30","modified_gmt":"2018-04-05T12:30:30","slug":"ok-you-have-a-wordpress-website-now-how-do-you-use-it-to-market-your-business","status":"publish","type":"wcb_session","link":"https:\/\/dayton.wordcamp.org\/2018\/session\/ok-you-have-a-wordpress-website-now-how-do-you-use-it-to-market-your-business\/","title":{"rendered":"OK, You Have a WordPress Website. Now How Do You Use It to Market Your Business?"},"content":{"rendered":"<p>What content and functionality gets the most use? What WordPress tools can help you add that content and functionality to your business online?<\/p>\n<p>You&#8217;ll learn six things you can do immediately to better tell your business&#8217;s or organization&#8217;s story and share it online in ways using WordPress that attracts the customers you want to reach.<\/p>\n<p>See and hear about the topics and formats that people want to find on your website &#8211; and which WordPress functionality and plugins to use to put your message in their hands. Examples will include tools for:<\/p>\n<p>o Researching and writing topics efficiently<\/p>\n<p>o Managing workflow and coordinating the work of internal and external contributors<\/p>\n<p>o Setting up content to be found in search<\/p>\n<p>o Social sharing<\/p>\n<p>o Add powerful images to your content<\/p>\n<p>o How to help customers contact you<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What content and functionality gets the most use? What WordPress tools can help you add that content and functionality to your business online? You&#8217;ll learn six things you can do immediately to better tell your business&#8217;s or organization&#8217;s story and share it online in ways using WordPress that attracts the customers you want to reach. &hellip; <a href=\"https:\/\/dayton.wordcamp.org\/2018\/session\/ok-you-have-a-wordpress-website-now-how-do-you-use-it-to-market-your-business\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">OK, You Have a WordPress Website. Now How Do You Use It to Market Your Business?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12263933,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1526760000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[808],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-810","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7OzId-d4","session_date_time":{"date":"May 19, 2018","time":"4:00 pm"},"session_speakers":[{"id":"808","slug":"chris-celek","name":"Chris Celek","link":"https:\/\/dayton.wordcamp.org\/2018\/speaker\/chris-celek\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/12263933"}],"version-history":[{"count":1,"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/810\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/810\/revisions\/811"}],"speakers":[{"embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/808"}],"wp:attachment":[{"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=810"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dayton.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}